Maggi – Bouillon Back
This assignment from design agency Brandnew concerned a design for packaging and product introduction; Maggi concentrated liquid bouillon. The advantage of this product is – in contrast with bouillon cubes – that the product doesn’t have to melt first, it’s ready to use and therefor it has more application possibilities. Difficulty with this kind of packaging design is the amount of information which should be communicated on a relative small box.