>> Since 2003…

…I work as freelance graphic designer for large and small brands, for private label- and A-brands, for fmcg- and non-food products, for national- and international brands and for none-brands who want to become a brand.

After my education Graphic Design at the Academy of Arts in The Hague (KABK), I started working with design agency Bracq & Gauvin in Paris. This was a great experience and I spend a very nice time. This was actually the first encounter with packaging design. It was obvious that a bottle of perfume, branded Ungaro, should be sold in a beautiful, attractive gift box. For the same reason an expensive fountain pen from Waterman, a bottle of Cointreau liquor or a high quality Champaign from Pommery should have attractive packaging design. At that time I was inexperienced and unfamiliar with these brands, however I had the opportunity to design for these fantastic labels. Along the way I experienced what good packaging design can do to enhance the emotion and image of a brand, and of course to increase the sales of a product. Ever since brand identity and packaging design has gained my interest for life.

Through other design agencies and clients I became more and more specialized in the area of Branding & Identity. In 2003 I decided to offer my knowledge and creativity on a freelance base. From that time I have realized many interesting projects in the food industry as well for non food products. How I enjoy to collect my portfolio pieces in the supermarket for a presentation or aquisition interview – it’s nice to have such a tangible job! After a few years working as a freelancer I noticed that creativity was more and more influenced by strategic descicions and briefed marketing aspects. Again this sounded interesting; those extensive briefings, panel tests and focus groups….why was that nessecairy? To fully comprehend these processes as a designer, I decided in 2004 to start studying Economics. Due to this study I have a great advantage in designing for large A-brands with commercial aspects. With this exceptional combination of studies I am able to translate your brand or product on a strategic base top high quality, communicative and creative design. I am available on spot or I can provide you with design work from my full service studio located in Voorschoten. I can helpyou out with long term or short term projects.